Monday, July 07, 2008

Monkey Shoulder


Monkey Shoulder is a triple malt Scotch whisky aimed at a new generation of whisky drinkers - rebranding a classic for 20/30 somethings without losing its sense of heritage. William Grant & Sons commissioned a series of characters to help build a new identity, challenging more traditional perceptions of the whisky drinker. Art direction by Ambition.

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Saturday, July 05, 2008

The world's first triple malt



Monkey Shoulder is a vatting of three single malts distilled by William Grant & Sons: Balvenie, Glenfiddich and Kininvie. 'Triple malt' because it blends three malts without using any grain, placing it somewhere between blended and single malt whisky. William Grant & Sons comissioned this artwork to illustrate Monkey Shoulder's triple parentage. Art direction by Ambition.

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Friday, July 04, 2008

Coopering



The smooth vanilla notes of Monkey Shoulder come from the oak barrels in which it is stored. Bourbon casks are shipped over from the US and repaired on-site at William Grant's cooperage. In this illustration I've tried to capture the hot hard reality of a physically demanding and highly skilled process. Art direction by Ambition.

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Thursday, July 03, 2008

The evolution of cocktails


Monkey Shoulder is a triple malt with a smooth rich flavour, making it an ideal whisky for mixing. Read reviews from the UK's top bar-tenders at the Monkey Shoulder website and try the taste for yourself. William Grant & Sons commissioned this artwork to promote a series of events celebrating the changing face of whisky cocktails. Art direction by Ambition.

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Monday, June 30, 2008

Rothesay Rick


Rothesay Life is a subsiduary of Goldman Sachs which provides annuity products to corporate defined benefit pension plans. Last year Goldman Sachs commissioned a series of studies for a character called 'Rick' - a relaxed, amiable kind of guy offering jargon-free advice and information about Rothesay Life policies. Art direction by Ogilvy.

Saturday, June 21, 2008

The Love Doctor: Lily Allen


Lily Allen recently suffered a miscarriage and the break-up of her relationship in the space of a few weeks. Now she’s split with the baby’s father, she may feel that what seemed like a dream life has taken on a nightmarish quality. How can she safeguard her self-esteem – and is there anything she could have done to save her relationship? Ask the Love Doctor . . . Commissioned by Zest magazine.

Thursday, May 15, 2008

Roots, reels and rambles


Alistair Anderson is reckoned one of the finest Northumbrian pipers and concertina players in the world. The music lives through him: face to the rafters, rapt, he paints a sound-picture of heathery hills, peat-brown burns and lonely farms under black Border skies. He plays with body and soul, sweeping the concertina up and down, swirling it round in circles as he steps in time like a dancer, shaking and cajoling a stream of Northumbrian hornpipes, reels and waltzes out of the instrument. Commissioned by The Ramblers Association for Walk magazine.

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